Adventure News

William and Kate invited to Shandur

PESHAWAR: Provincial Minister for Sports Syed Aqil Shah Sunday said on Sunday that Chief Minister Amir Haider Khan Hoti had formally invited the newly-wed royal couple Prince William and Princess Kate (Duke & Duchess of Cambridge) to witness the final of Shandur Polo


Pakistan revamps Taliban fortress for skiing gala

This picture taken on March 20, 2011 shows local people skiing on a mountain during a four-day skiing competition at the Malam Jabba resort, 300 kilometres (190 miles) northwest of the capital Islamabad in the Swat Valley. The skiing competition made it seem incredible that just a few years ago Taliban fanatics blew up the ski lift, set fire to the nearby hotel, turned Malam Jabba into a training ground and plotted to bring down the government. – Photo by AFP

MALAM JABBA: More than three years after the Taliban shut Pakistan’s most famous ski resort, enthusiasts are again slamming down the slopes trying to prove that the feared insurgents are gone for good. (Read More)

Adventure Travel Association Announces Bill Richardson’s Participation in 2011 World Summit in Chiapas, Mexico

Governor Bill Richardson will be the featured closing keynote speaker at the Adventure Travel Trade Association’s (ATTA) Adventure Travel World Summit on October 20, 2011, in San Cristóbal de las Casas, Chiapas, Mexico. (Read Full Story)


2011 Adventure Travel World Summit – New Developments

Bullish and earlier-than-normal support continues for the ATTA’s 2011 Adventure Travel World Summit, all while the ATTA and its Summit partners make significant and steady strides toward delivering the industry’s leading annual gathering… (Read Full Story)



Nearly a Third of Smartphone Users Will Research Travel Plans via Mobile this Year

Mobile Travel Planners Offer Marketers Growing Target Smart device apps and mobile-optimized websites are changing the way people travel, from trip planning to boarding an airplane to how they experience destinations. This means new and richer opportunities for marketers to connect with consumers before, during and after their trips. eMarketer estimates that nearly 25 million US mobile users will research travel information on their mobile devices before making a trip this year. Nearly 12 million will use the mobile channel to book their plans. The vast majority of both groups will be made up of smartphone users. “Mobile has dramatically altered the travel experience,” said Noah Elkin, eMarketer principal analyst and author of the new report, “Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers.” “From pre-trip planning to in-flight and on-property services to context- and location-aware destination information, mobile devices promise to transform every phase…(Read Full Story)


Early and Serious Sponsor Backing Sets Encouraging Tone for Summit

Summit sponsors receive: extensive branding, networking, lead generation, and promotions of their products, services and destinations. Early sponsor support for the 2011 Adventure Travel World Summit is indicative of an industry that’s gaining strength. What’s more is that sponsorship is coming from myriad directions, reflecting the diversity of the ATTA’s membership – from destination tourism, technology providers, media, online trip aggregators and travel agencies, gear companies and others. Such diversity then opens up new doors for entertaining, distinctive and creative sponsorship concepts that complement our strong showing of return sponsors. An ATTA sponsorship not only supports the sponsor’s business and organizational brand development, but provides direct support of the Summit, helping fuel energy and entertainment, featured speakers and colorful execution of each annual Summit, factors which help distinguish the adventure travel community’s annual gathering from…(Read Full Story)